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Sunlight reflecting on rippling water surface during dusk.
Why do we do it?

It Doesn't Have to be Like This.

We are in a silent crisis of complexity. Businesses are grinding to a halt under the weight of processes, tools, misalignment, and lack of clarity. Generative AI is only adding to the noise.


We are here to fix that.

The Statistics Speak for Themselves

60%

23 Mins

23 Mins

Six in ten working hours are spent on coordination, chasing updates, unnecessary meetings, and switching between tools - not on the work your people were hired to do. Complexity has quietly colonised the majority of your organisation's available time - and most leaders have never measured it. 


Source: Asana, Anatomy of Work Index - survey of 10,000+ global knowledge workers 

23 Mins

23 Mins

23 Mins

After a single interruption - a notification, a message, a question - it takes an average of 23 minutes to return to full concentration. In most complex organisations, interruptions arrive faster than recovery is possible. The result is a workforce that is permanently busy and rarely in a state to do its best work. 


Source: Gloria Mark, University of California Irvine - peer-reviewed research, CHI Conference Proceedings 

95%

23 Mins

$8.8 tn

In most organisations, 95% of employees cannot accurately describe their company's strategy. Leadership assumes the message has landed. The data says otherwise. When people cannot name the direction, they cannot move in it - and no amount of effort compensates for that misalignment.


Source: Harvard Business Review — cited across multiple independent studies including Sull, Homkes, and Workfront 

$8.8 tn

96 tools

$8.8 tn

Disengaged employees cost the global economy $8.8 trillion in lost productivity every year - equivalent to 9% of total global GDP. Disengagement is not a morale problem. It is a clarity problem. People disengage when they cannot see how their work connects to anything that matters.


Source: Gallup, State of the Global Workplace 2023 

96 tools

96 tools

96 tools

The average mid-sized organisation runs 96 separate software tools. Nearly half are either duplicating the function of something else or going largely unused. Every tool is a place where information might live, a login to maintain, and a decision your people have to make before they can start work.


Source: BetterCloud State of SaaS Report 2024 - based on companies with 200–749 employees 

37%

96 tools

96 tools

At a typical Fortune 500 company, managers spend 37% of their working time making decisions. More than half of that time is spent ineffectively - on decisions that are revisited, reversed, or never made at all. McKinsey calculates the resulting waste at over 530,000 lost working days and $250 million in labour costs, every year, in a single organisation.


Source: McKinsey & Company - "Decision Making in the Age of Urgency", based on analysis of a Fortune 500 company with 56,400 employees 

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